It’s a funny thing that we, as a society, have developed of tradition of celebrating love every February 14th by giving those most precious to us a handful of dead flowers.
It really seems that a more fitting horticultural celebration of our everlasting love would be to present them with something alive, something that has a future beyond the next 6 or 8 days – something very much like a potted plant.
If your garden center already has a floral department, you’re probably already pushing bouquet after bouquet out your doors in the week leading up to Valentines, and you are obviously well aware of the massive potential that this holiday offers. But if you’re not offering a selection of potted plants as well, you could still be leaving a chunk of potential profit on the table.
If you don’t have a florist, then Valentine’s represents an incredible opportunity for you to get an early leg up on your spring season. Most likely, you’re already have staff on hand working to prepare your center for the season, and stocking your shelves with suitable plants and containers will give your team something to sell to the swarms of flummoxed husbands.
- Blooming roses are an obvious selection, but unlike the stereotyped “dozen long stems”, they can last forever with proper care.
- Orchids are a great choice – they’re gorgeous, they color-coordinate with the pinks, whites, and purples of the season, and everyone loves them.
- Cacti in brightly colored pots are a popular option for folks with brown thumbs.
- Dwarf Jade Bonsai are an elegant, sophisticated selection, especially if your market trends towards the upscale.
- Use your imagination – just about any plant can be turned into a “Valentine’s” offering simply by dropping it into a seasonally appropriate container – look for pinks, red, purple and white glazes.
- Make sure that your customers know that you’re a Valentine’s destination – even if you’re just putting out email blasts and Facebook updates, your customers need to be made aware that you’re a better holiday option than 1-800-FLOWERS.
- Some of your customers are still going to insist on bouquets – be sure to stock a range of pots and containers for their arrangements. Their significant others will appreciate a container that doesn’t look just like the one at the grocery store floral counter.