In the January, 2015 issue of Green Profit magazine, Jennifer Polanz pointed out that in the current marketplace, “porch pots” have the potential to help boost your off-season sales throughout the winter months if you take the time to properly merchandise the category. A few of the top ideas:
- Conduct design workshops in which you offer customer a wide range of suitable planters, greenery, and accessories
- Have your staff design and build amazing porch pot arrangements – use social media to share them with your customers and drive traffic to your store.
- Rotate the greenery and accessory offerings as Winter progresses – Jingle bells may be a great addition in December, but they won’t drive sales in February!