It seems as though the folks at Pantone release a new “color of the year” every few months. This time around, the winner is a leafy, earthy tone they’ve named “Greenery”.
On the one hand, this is great news for those of us in the Lawn and Garden industry, as this exact color is found in the foliage of hundreds of different plants.
On the other hand, pottery and accessory items in this particular selection don’t really fly off of garden center shelves precisely because the color matches such a wide variety of natural greenery.
This is a great opportunity to capitalize on this color trend by merchandising with colors that pair well with the Pantone selection. A couple of sample palettes are shown below for inspiration – it is worth noting the presence of mushroom and grey colors in several of the palettes below – these colors are gaining steam right now.
