It’s the end of the year, which means that it’s time for the color gurus to start releasing their thoughts on the direction of fashion for the next 12 months. As always with these projections, we recommend that you view them only as general guidance, and to not let them overly influence your pottery buying plans – you are likely much more in tune with what your customers will be shopping for than are these national organizations.
Pantone has just announced that their selection for the color of the year for 2018 is going to be Ultra Violet, a rich purple leaning slightly towards blue. Here are their notes on the selection:
“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.”
In a related development, Benjamin Moore Paints also projected the big color for 2018, and their team of style-makers disagreed with Pantone, selecting “Caliente”, a rich ruby red as their winner:
